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Founded from Necessity.

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Founded in 2002 by Chuck Diesel, GET DIESEL NUTRITION was created out of necessity — Chuck's need for high-quality, legal supplements while competing in drug-free powerlifting (ADFPF) competitions in Colorado while Active Duty in the US Air Force. From day one, the mission has been simple: LEGAL, results driven products that out-perform everything else on the market regardless of profit margin or flavor. 

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GET DIESEL formulas are built around what works — not what’s cheapest, easiest to flavor, or most convenient to manufacture. Whatever a product ends up costing is what it costs. How it tastes, how big the tablets are, and how intense the experience feels are all consequences of building the most effective formula possible.

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The reality is that most supplement companies formulate backward. They start with a target price, a profit margin, or a flavor profile, then select ingredients that fit those constraints. If an ingredient is difficult to flavor, expensive, or inconvenient, it’s often excluded — regardless of whether it works.

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GET DIESEL does the opposite.

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If an ingredient delivers results, it stays in — even if it:

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  • costs more

  • tastes stronger

  • requires larger capsules

  • or makes the formula harder to manufacture
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This is why GET DIESEL products don’t feel generic, diluted, or “safe.” They are built for athletes who care about performance over polish, and outcomes over marketing.

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No shortcuts. No Copycat Formulas. Just results.

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PROPRIETARY BLENDS — AND WHY WE USE THEM

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GET DIESEL uses proprietary blends for the same reason companies like Coca-Cola, Pepsi, and your favorite restaurant protect their recipes — because anything truly unique is worth protecting.

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We don’t publish our exact formulas for competitors to copy. That isn’t secrecy — it’s Business 101 and common sense. When a formula is special, effective, and hard-earned, you don’t give away the blueprint.

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The reality is this:
companies with no intellectual property have no value.

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Many brands loudly advertise “fully disclosed” formulas because there is nothing to protect. Those products are often simple copies of the same generic ingredient lists used across the industry. Of course they disclose everything — there’s nothing proprietary about them. They know U.S. consumers love to be lied to. Just look at the pre-workout industry. Ninety-nine percent of preworkouts are essentially the same formula, usually within 80% of the next one: 6 g citrulline malate, 3.2 g beta-alanine, caffeine, and whatever ingredient happens to be trending at the moment. That’s literally the entire pre-workout industry today.

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And then companies push this idea of “full disclosure” like it’s something noble. It isn’t. It’s easy to disclose everything when there’s nothing unique to protect. These products are copies of copies, so of course they don’t care if competitors see exactly what’s inside.

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Companies with real intellectual property don’t give away how they do it. Ferrari doesn’t disclose its formula. Neither does Coca-Cola. Neither does your favorite restaurant. Anything that’s truly unique and special isn’t handed to competitors for free. That’s Business 101. That’s common sense.

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GET DIESEL is different.

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Our proprietary blends exist to protect innovation, not to mislead consumers. Every ingredient category is purpose-driven, every blend is dosed to perform, and every product is built around results — not label trends or copy-and-paste formulas.

If a company has to give away its formula to compete, it doesn’t have an edge.


We do.

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True to this not new to this.

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  • GET DIESEL was the first sports nutrition company to use Kre-Alkalyn® in a creatine strength product (NOS ETHER, 2004).
     

  • GET DIESEL was the first to use adaptogens, such as Rhodiola rosea, in sports nutrition products (2002).
     

  • GET DIESEL held the #1 selling Kre-Alkalyn® product on Bodybuilding.com (NOS ETHER, 2006).
     

  • GET DIESEL has not had a single product pulled by the FDA in over 20 years of business.
     

  • GET DIESEL was the first sports supplement company to use Himalayan pink sea salt in its products.
     

  • GET DIESEL was the first sports supplement company to introduce a nootropic/mental focus supplement
    (DIESEL FUEL, 2002).
     

  • GET DIESEL is the first US minority-owned dietary sports supplement company.

 

ARE YOU DIESEL?  GET DIESEL NUTRITION ​
 

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